No tag for this post.To better serve our clients, we at Newspepper are always following the latest trends and developments within new media production. The Internet is a constantly changing environment and it is oftentimes difficult to understand its direction. There are still many more questions than answers about the future of advertisement, video production, gaming, and story-telling in general for Internet and mobile consumption. Therefore, we have decided to start a blog, which focuses on the developments of narrative within the realm of Internet and new media programming.
Hopefully, this endeavor will answer some questions about what we can expect in Internet programming for the future. Is long-form narrative a possibility on the Internet, though it is full of constant distractions? Will communal narrative, as developed in
massively multi online games, play an important aspect in story online? How will narrative remain profitable in this kind of
environment?
To answer these and many other questions, we will interview people who are at the forefront of storytelling in both new media and
traditional forms to help determine the destination of narrative on the web. Check back regularly for updates involving reviews and
direct transcripts of interviews with writers, producers, new media leaders, professors, and many more.
Ethan Schiff
Video Director for Newspepper
@schiffler
I interviewed Sam Talbot about his feelings on the style of narrative for online entertainment. Sam is an producer, writer,
director, and actor who works on online video productions for Rubin Pictures. He made The Gym, a comedy series for ITV mobile and Mobi-Diaries for Nuts TV. Sam immediately intrigued me when he asserted that linear narrative does not work well when it comes to video production for online and mobile entertainment. People are now absorbing information in completely different ways and they are usually in much smaller pieces. The need for linear narrative is not as great on the Internet and people will now be as satisfied with a shorter video as they once were with a 30-minute sitcom.
Online videos can come in many “snackable,” untraditional forms. The short-form narrative requires a much different structure from a television serial and the main element that it requires is interactivity. It is absolutely necessary that the viewer feel like
they are involved with the narrative and it is important to find ways of providing that sense. Video games, therefore, fit very well
into the online realm because it always makes the player feel that they are involved and in control of their own personal storyline.
One of the greatest challenges for those developing stories for online consumption is to find an original way of providing an
outlet by which the audience can interact with the source material. We certainly have many examples of this, whether it is a request by the material for people to visit a website after the video ends or asking the viewers to comment and subscribe.
Despite the unusual potential for new media, there is room for many different kinds of shows and programming. Long-form narratives definitely have a place on the web. Today people sit and watch films and television series on their computers. Sam’s main criterion for success is if a show is good, it will work. However, on the Internet, there is also the issue of how to make something profitable. At this time consumers would certainly not pay for content online. Everything is readily available for free on the web and it is difficult to imagine that changing in the future.
Sam mentioned the irony of the Internet and mobile entertainment being called “new media” since it is booming now and it should
actually be called “now media.” It is difficult to see what will happen in the future, but it is important to get involved now. Sam
compared trying to understand media on the Internet to trying to hit a fly buzzing around the room: every time you think you got it, you actually missed. What is obvious is that if it is well done it can succeed on the Internet. People will sit down and read short
blogs and even full novels. They will watch amateur youtube videos and consume professionally made television shows and films. It is an amazing form of media that has the ability to empower any form of narrative. We are all trying to work out where it is going and what will succeed, but we should not let that drive stop us from contributing to the online revolution in our own way.
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No tag for this post.Ashoka is the global association of the world’s leading social entrepreneurs—men and women with system changing solutions for the world’s most urgent social problems. Since 1981, we have elected over 2,000 leading social entrepreneurs as Ashoka Fellows, providing them with living stipends, professional support, and access to a global network of peers in more than 60 countries.
With our global community, we develop models for collaboration and design infrastructure needed to advance the field of social entrepreneurship and the citizen sector.
Our Fellows inspire others to adopt and spread their innovations - demonstrating to all citizens that they too have the potential to be powerful changemakers.
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